OUR Story

For as long as I can remember, I have always been fond of cooking and baking. The simple fact that a few basic ingredients can come together and turn into something so amazing has always fascinated me. It was this fascination that prompted me to go behind the curtain and take a look at the secrets. I was no longer just satisfied with the tricks; I wanted to be the magician.

As a kid, I have fond memories of being excited by the fragrance of freshly baked goodies in bakeries. As I grew older, that excitement was fulfilled by cooking and baking videos on the internet. It wasn’t before long that I was trying my hand at it, but I always imagined it as a hobby. I completed my graduation, followed by double masters in marketing. This led to 6 years in advertising, during which this passion ended up getting pushed into the background. But it remained, calling me out, and I knew I had to get back to it sooner or later.

I got married and a year after, ended up taking a 2-month sabbatical for a professional pastry chef course. I created an Instagram page to post my recipes and trials. But the course had opened up a whole new world of possibilities for me and now, I wanted to spread the joy of baking to others. I found a place to start taking classes during weekends, while I slogged during weekdays at my workplace. The baking kept me sane through all the pressure and I knew that I was on to something big.

And then, Covid struck.

All of a sudden, hands-on classes weren’t safe anymore. After teaching nearly 500 students in a year, I ended up shutting down my space. At the same time, I underwent a job change, to another agency. This gave me some great opportunities and clients to work with. Cut to four months later, with zero baking to account for, I knew a part of me was crying out for help and I couldn’t ignore it any longer. It was time to give this gig up for good and dive headlong into my first love – baking.